Privacy and cookie statement Deli Home Holding B.V.

Your privacy is important to us. This privacy statement explains what personal data we, being Deli Home Holding B.V. and its group companies Bruynzeel Home Products B.V., Bruynzeel Home Products Nederland B.V., Bruynzeel Home Products Belgium B.V., Bruynzeel Home Products Deuren B.V., Skantrae B.V., Doorcentres B.V., Deli Home Belgium N.V., Deli Home Belgium Trading N.V. and Deli Home Netherlands B.V., collect from you through our interaction with you and how we handle that data. We offer several products, mainly through third parties, which products are sold under the following brand names: Agnes, Bruynzeel, CanDo, Fikszo, Hamstra, Lundia, Raffito, Skantrae, Jewe and StoreMax.

What does this privacy and cookie statement cover?

This privacy and cookie statement applies to personal data of customers and users collected by us in connection with the products and services, which we offer whether or not through third parties. This includes data collected offline through customer service, as well as data collected online, for example through one of our websites.

How do we collect personal data?

Some of this data, such as name, address, phone and e-mail address, among others, you provide directly to us by filling in a contact or other form, requesting a quote, ordering things from us, subscribing to a newsletter, emailing, chatting or calling us.

We obtain other data by recording how you interact with our websites. This includes the use of functional/analytical cookies, tracking cookies and analytical tools, such as Google Analytics and Hotjar. Tracking cookies also process IP address and website visits.

The use of cookies

We place cookies to store your preferences and settings as well as to improve the functioning of the website and perform analysis of website activity.

Tracking cookies are only used after obtaining unambiguous consent from you to do so. You can withdraw this consent at any time.

For an overview of the different types of cookies we use, please refer to the cookie bar on our websites.

How do we use your personal data?

We use this data for our business operations and to provide you with the products we produce. We use the data to deliver to you, communicate with you and invoice you.

We also use the data to improve our products, our websites and configurators, for website statistics, the use of social media, market analysis and improvement of website navigation and to show you targeted advertisements.

In addition, we use the data for direct marketing purposes, including sending newsletters to you. You may object to the marketing purposes, which objection will be effected free of charge within four weeks.

Basis for the use of personal data

The data processing is based on the basis that it is necessary for the conclusion and performance of a contract or consent has been granted or is necessary for the promotion of our legitimate interest, namely direct marketing.

Provision of personal data to third parties

We share the data with group companies, dealers, suppliers, hardware stores to conclude and execute transactions with you.

We also share the data between group companies to enable them to undertake targeted sales and marketing activities.

In addition, we share the data obtained through tracking cookies with ad networks Google and Bing and social media such as Facebook, following your consent to do so. With your consent to the use of tracking cookies, you also consent that certain data in connection with use at/by social media, may also be stored and retained outside the EU, such as, for example, FaceBook.

Unless you have provided unambiguous consent to do so, we do not share the data with dealers, suppliers, DIY stores in order to enable them to undertake targeted sales and marketing activities.

What retention periods apply?

We retain your data for two years from your last contact with us, such as the date of your last purchase or telephone contact, unless a longer or shorter retention period is required by law.

The retention period for the data we collect through cookies, which are used, among other things, to display relevant offers and advertisements, is six months.

What are your rights in respect of personal data processed by us?

You can read below what you can ask us in relation to your personal data. The law determines whether we can cooperate with your request. You should therefore bear in mind that we cannot always help you.

You can ask us the following:

  • Information on the processing of personal data
  • Inspection of your own personal data;
  • Correction of personal data if they are incorrect;
  • Deletion of personal data and the right to be forgotten;
  • Restriction of personal data processing;
  • Opposition to the processing of personal data;
  • Transfer of personal data; and
  • Not being subject to automated decision-making.

You can ask your question by sending an e-mail to We will answer your question as soon as possible. To help us process your request, please leave us your full first and last name and contact details.

Do you have any questions or complaints?

For general questions or complaints regarding this privacy and cookie statement, please send an e- mail to In addition, you have the right to file a complaint with the Personal Data Authority.

Changes to our privacy and cookie statement

We may amend this privacy and cookie statement from time to time by posting the updated version on our websites, in which case the date of the updated version will be explicitly mentioned.